“Everything in life should be this simple.”
 

Clearwire was the first in-market provider of wireless 4G, launching in 2007.  The Seattle-based company came to DDB to begin launching the products in various markets as the technology was deployed and came online.  The company offered form factors (both home modem and mobile USB stick) that was truly plug-and-play broadband internet.  The campaign was supported in multiple channels: TV, radio, out-of-home, online display/landing pages and guerilla stunts.  The campaign won several awards and helped put the Clearwire brand on the map. Our work helped the company become an acquisition target and became a part of Sprint in July 2013.