In the summer of 2014 my company Wunderbar partnered with Change Lingerie to launch Britney Spears' uniquely feminine line of intimate apparel. Our challenge was two-fold: take pop icon Britney and reveal a truly intimate side the world had yet to see and establish Britney as a credible designer in the world of intimate apparel. This was a fully integrated global launch campaign, including website development, all content creation, videos, social strategy, in-store point of sales, collateral, and launch events.