As part of the Sundance Film Festival, Stacey’s Pita Chips hosted Stacey’s Roots to Rise Market. My team and I led the concept, design, and execution/build of this wildly successful event. We designed the Market to showcase products from past and present Stacey’s Rise project winners. In addition, the visitors were able to view the Rise Film at daily screenings and sample a variety of curated snacks featuring Stacey’s pita chips products. Stacey Pita Chips also hosted several panels featuring Stacey's Rise Project winners, the creators of the Rise film, women in film and entertainment (hosted by Variety), And Stacey’s Pita Chips founder Stacey Madison.

This activation was one of the most visited and talked about activations in the 2023 Sundance Festival, and garnered over 2.5 billion impressions.